Adore By Adila: The Abaya Launch

If you’ve seen the events post, you’ll know of the Adore by Adila abaya launch. 

Set in the Marquee/Banquet Hall at The Palm Intercontinental in Fordsburg, Johannesburg. 

The red carpet in the hall

The red carpet was out to welcome all who attended. 

Seating at the show

The gorgeous chandelier in the Marquee

As we entered the hall, we were met by Sumayyah, assistant to Adila and were given goodie bags. 

I love these fans & have a small collection of them growing.

The Avon book, Camiic thobe and Musallah pamphlets as well as the Kit-Kat chocolate made up the rest of the goodies in the bag. 

I was given reserved seats right in the front so my sister, Nazeera Hassan from My Hijab Lifestyle as well as my sister in-law, Mas-oodah Jappie, & my mother in-law, Muallimah Shamiela Jappie of Cii, were given a clear view. 

MC: Shamiela Doola

The show began with Shamiela Doola as the MC, calling upon Mas-oodah as she was a guest speaker. 

Her topic of the Extraordinary Muslimah reminded us of Allah’s love for us and that we should cover ourselves for His pleasure. 

Sister Mas-oodah Jappie

After Sister Mas-oodah’s talk, we got to view the first of 3 collections. 

The models came out as some beautiful Nasheeds were playing, I know my sister really loved one in particular. 

The models makeup was done beautifully by Humairah Patel and Fatima Essa. 

The Fusion range comprised of bold colors and floral prints, billowy as well as straight cut designs, in quite rather sheer fabrics.

Fusion Range by Adore by Adila

Razia Mohammed

The 2nd guest speaker was Razia Mohammed who is a life coach and psychologist. Her talk was quite interesting and we even did a small exercise. 

The 2nd range was called Pretty In Pastels. 

This range had beautiful detail work in the lace and the sheer fabrics were in pastels.

The last range was called Sheer Elegance. Many of the designs included nude colors & stripes.

The best was truly left for last and we were quite impressed by the beautifully designed gold dress/abaya worn by Farheen Carrim, who is the Face of Adore 2016. 

And then came out the talented Adila in a beautiful black and gold ensemble. 

Adila’s speech was heartwarming as she spoke about her marhoom father who was her biggest fan and always encouraged her to follow her heart and dreams. 

After the show, the Abayas were on sale. 

I do think that many of us would have a favourite design, as the range does have quite a lot of variety. 

Many of these abayas are what we would mostly call ‘open abayas’. 

Many a Hijabi or Niqaabi would most probably pair them off with black inner dresses.

A repeat of the Adore by Adila ranges was held at the Eid Shopping Festival which took place at The Ticketpro Dome at Northgate, Johannesburg, recently.

A late lunch was held after the show at the relatively infamous Lal Qila Restaurant. 

It was a great afternoon and we all look forward to the next show by Adila, Insha Allah. 

SA Fashion Week Edgars

A week ago I entered a competition on Edgars’ Facebook page, it was about winning tickets to the SA Fashion Week Launch at Edgars Melrose Arch…

Little did I know that I’d be surprised a few days later with a call saying I’ve won two VIP tickets to it.

So last night was the big night and there I was in a black dress (yes, a long one), along with my sister, make up artist and hairstylist, Nazeera.

The amazing street party outside the Edgars Melrose Arch store was club – like although there was liberal seating available, drinks were free (although we’re non alcoholic) and they had a section with tables decked with mini cakes, cookies in the shape of dresses and high heeled shoes, chocolate fountains with strawberries and marshmallows, and they even catered for halaal and kosher guests! ( That really impressed us!). What I loved was the Gourmet Marshmallow bar, I never knew marshmallows could come in so many flavours!

Not far from the tables, was Gareth Cliff, yes from the show Idols and Five FM, who was so kind to pose with my sister for a photograph. πŸ™‚
Randall was there too, taking photos with some of the people present.

The fashion showcased make up house Black Up, the perfumes by Narcisso Rodriguez and Ellie Saab, foot massages by Mangwanani Spa, and of course clothing by seven permanent designers, namely Black Coffee, Clive Rundle, Colleen Eitzen, Lunar and Two. There will be accessories and underwear by Robyn Lidsky and hats by Chanelle Vlok.

Three more designers will rotate on a monthly basis:
Hermanna Rush, Rubicon and Sies! Isabelle in September/October;
Ephymol, Naked Ape and Silver Spoon in October/November; and
Ephymol, Gert Johan Coetzee and Kottin & Twille in December/January.

This is the first time that fashion lovers will have access to local designers clothing which are more affordable and publicly available at Edgars stores.

The launch was a hit and definitely one of the highlights of the beginning to SA Fashion Week 2011.

It was an amazing show, thoroughly enjoyed it, and the gift bags were lovely too! πŸ˜‰

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Glitterdust Women In Business

Glitterdust, a company selling hijab (scarves) and hijab accessories based in South Africa, is inviting you to join them for an evening of entertainment and inspiration on July 27th 2011.

There will be speeches, a launch of Glitterdust’s Eid Abaya and Hijab ranges, a video presentation, and a hijab (scarf) tying demonstration.

You will be able to liaise with some well known ladies including a designer, free lance journalist and the lady behind ‘Ask Nanima’.

A lovely dinner menu is also something you can look forward to.

All attendees must be over the age of 12.
Tickets are available only via the website and will NOT be sold at the door.


Date: 27th July 2011
Time: 6:30pm for 7pm
Duration: 2 hours excluding time allocated for dinner.

Cost: R250.00 per person

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